rpbooks Chapter 190 Naike who doesn't want to repeat the same mistakes
Chapter 190 Naike who doesn't want to repeat the same mistakes
Chapter 190 Naike who doesn't want to repeat the same mistakes
After walking out of the office building, Raiola turned to ask Mu Jianfeng.
"How do you feel about Adidas' offer?"
Mu Jianfeng thought for a while, and then said helplessly:
"I don't really feel much, after all, I don't really understand.
But at this price I feel very good!
After all, it is equivalent to four times my salary for playing football! "
Hearing this, Raiola smiled and explained:
"The price is really good.
You know, another client of mine, Zlatan.
It's just a ten-year contract owed, and the amount is not as high as yours.
But he signed the contract in 03.
And you are different from him, you have a huge Far East market behind you.
I believe that the reason why Adidas offered you such a high price is because they are interested in the Far East market behind you and want to bet in advance.
Otherwise, for European players like you who are young and just kicked out, they may only offer a sponsorship fee of about 50 euros.
Some famous ones will not exceed 200 million.
Those who can reach 400 million a year are all world-class stars who have proven themselves.
After all, football is not like basketball where you can sell sneakers to make money. "
"Oh……"
Hearing this, Mu Jianfeng nodded and fell into deep thought. He really didn't understand these things.
If there is no Raiola, he will be happy if he is offered 50 yuan, but if he is offered 400 million yuan, he may sell himself without even looking at it...
"But in the next step, if you can transfer to a giant, or a more influential Premier League, it is estimated that your value will be higher.
So, I mean don't sign too long a sponsorship deal, otherwise it's not good for us.
The maximum period shall not exceed five years, preferably three years. "
Raiola continued to explain.
"Then why not just sign for one year?"
Mu Jianfeng asked curiously.
Hearing this, Raiola couldn't help but shook his head with a wry smile, and continued to explain:
"A one-year contract is too short.
These big companies are also afraid that players will continue to borrow too much sponsorship fees.
So some are default unspoken rules.
No matter how fierce the competition is, it will be within certain rules. This is the tacit understanding of all large companies.
In the sporting goods industry, unless it is the kind of rookie who is not optimistic, no one will come up with a one-year contract.
Disrespect for athletes at this time is also disrespect for competitors in the industry. "
"That's it... I understand!"
After listening to Raiola's explanation, Mu Jianfeng suddenly understood.
Raiola understands this very well. After all, for this kid, football itself is a beautiful misunderstanding, and it is normal to understand these things.
"What do you want to eat? Let's meet with Naik's representative in the afternoon."
……
At noon, Mu Jianfeng and Raiola had a simple lunch and then went back to the hotel to rest.
It was not until two o'clock in the afternoon that they left the hotel where they were staying and went to the appointed place to negotiate an agreement with another sponsor representative.
Unlike Adidas, Naik's negotiator was an Asian man who appeared to be in his early thirties.
Unlike Mr. Smith of Adidas, this young Chinese man got up and greeted Mino Raiola and Mu Jianfeng the first time he saw them, and put his position quite low.
This made Raiola's original frown relax a lot.
"Hello, Mr. Raiola! I'm Luke Chen, the representative of Naik."
The young man first introduced himself to Raiola in Italian, and then said to Mu Jianfeng in Chinese:
"Hi, Mu! I'm Chen, and this time I'm going to talk to you about sponsorship on behalf of Naik."
Although his Chinese is not very standard, Mu Jianfeng was greatly benefited by the attitude he expressed.
At this time, Luke Chen seemed to be calm, but in fact there was still some turmoil in his heart.
In order not to repeat the same mistakes this time, Naik made the mistake of the Chinese giant Yao Ming again, so he was required to win this sponsorship.
You know, Yao Ming was originally the first Chinese superstar to come into contact with Nike in the NBA.
However, after the one-year short-term sponsorship contract between the two parties expired, the executives of the Nike company in the United States only offered an annual contract of 160 million US dollars considering that the sneakers of the center forward over the years were not very easy to sell.
But it gave LeBron James, another No. 7 pick who has not officially participated in the game, a 9100-year contract with a sky-high price of [-] million US dollars.
In the end, Reebok, another sports brand from the United States, took advantage of it and signed him for 6 years and 4000 million US dollars.
It wasn't until Yao Ming was voted the NBA All-Star Popularity Queen by Chinese fans that Naike realized Yao Ming's huge market value.
This time they brought back the 7-year contract of 1.2 million US dollars, confidently thinking that they could regain this golden signboard, but they failed because of an additional condition proposed by the other party.
You know, at that time, this price was equivalent to the endorsement price of a LeBron James plus half of Kobe Bryant!
And the offer offered by their competitors is far lower than this offer!
In the end, Yao Ming asked Naike to provide a sponsorship contract to his friend who played far away in China, an unknown basketball player named Liu Wei.
But not everyone can sign Nike. What they need to sign are famous sports stars to enhance their brand value.
So Naik, who thought that $1.2 million was enough to impress Yao Ming's team, rejected the request.
The result of this incident is that after seeing the loyalty of the Chinese, the Americans also learned about another characteristic of the Chinese people—emphasis on emotion.
In the end, Reebok, who agreed to all of Yao Ming's conditions, gained Yao Ming's trust with almost two-thirds of the offer from Naike.
And until Yao Ming retired, the cooperation between the two parties was extremely stable.
This incident made everyone ashamed of Naike!
Therefore, as the sponsor of Mu Jianfeng, another rising football star who may reach Yao Ming's influence, Nike's top management attaches great importance to it.
Lu Kechen, on the other hand, got the job by virtue of his Chinese identity and the military order issued to the high-level officials.
For this reason, he did not hesitate to bribe commercial spies and provided false information to Adidas!
But I don't want to, maybe it was too much acting, or maybe it was too good a secret, or maybe it was because he didn't provide the final offer at the beginning.
This led Luke Chen to receive the news, and Mu Jianfeng and his agent first contacted Adidas.
As a result, Lu Kechen was anxious all morning. He was afraid that if Mu Jianfeng and Adidas reached an agreement first, then all his preparations would be in vain.
This is also due to his lack of negotiation experience.
And seeing Mu Jianfeng and Raiola coming at this moment, it is obvious that no matter what the other party talked about in the morning, there should be no final confirmation, so there is still a chance for everything!
……
"Sir, this is our preliminary quotation from Naik, you can take a look.
350 million euros for seven years. "
Lu Kechen didn't talk too much nonsense. After the two parties sat down, he decisively introduced.
"350?"
Raiola frowned a little, although the contract period given by Naike was not as long as that of Adidas.
However, the offer was €50 short.
As if he had already predicted Raiola's reaction, Luke Chen continued with a smile:
"Yes, 350 million euros.
However, this is a guarantee, and there are corresponding clauses in the contract based on scoring goals, winning the best, and team performance.
For example, if the player can win the top league Golden Boot during the contract period, the sponsorship fee will be increased by an additional 50 euros.
If you win the Champions League Golden Boot, an additional 100 million euros will be added.
In other words, in theory, if Mr. Mu can win the Champions League and the Serie A Golden Boot, the sponsorship fee will reach 500 million euros.
In addition,
If you can win the Serie A championship, the sponsorship fee will continue to increase by 50 euros.
If you win the Champions League, the sponsorship fee will increase by an additional 100 million euros.
In addition, as long as you can get the best of the month in the top league once every season, the sponsorship fee will increase by an additional 20 euros.
Also, if the player wins the Golden Globe during the execution of the contract, the sponsorship fee will increase by 20.00% as a whole.
In other words, theoretically, the highest sponsorship fee that can be obtained will exceed 800 million euros!
In addition, there is a supplementary clause.
During the execution period of the contract, if a player transfers to a team sponsored by Nike, the UEFA ranking of the transferred team will rise to a certain extent, and the highest proportion will not exceed 30%.
On the contrary, if you transfer to a team sponsored by Finek, the sponsorship fee will be reduced by 10%. "
Speaking of this, Lu Kechen paused for a moment. He had already stated all the attractive parts of the contract. He believed that the conditions he provided would definitely impress the other party!
After listening to Luke Chen's words, Raiola and Mu Jianfeng subconsciously looked at each other, obviously seeing affirmation in each other's eyes.
This offer is obviously more thoughtful than Adidas, and it is also in line with Mu Jianfeng's appetite.
He can strive for more sponsorship through his own efforts.
However, he understands that no matter how good the conditions offered by the other party are, he should not reveal them.
Therefore, Mu Jianfeng did not express his opinion directly, but waited for Raiola to communicate.
……
In the end, the negotiations between the two sides lasted for a long time, and finally the two sides finalized a very clear cooperation intention.
This also made Luke Chen feel a lot easier.
Although Raiola continued to fight for some conditions for Mu Jianfeng in other details.
For example, the number of times to cooperate with Naike to participate in activities per year has been reduced from three times to one time.
For example, the preliminary communication on the possible follow-up cooperation between the two parties.
and many more.
But on the whole, none of them exceeded the red line drawn by Naike's top management for Luke Chen.
And Luke Chen is not afraid that Raiola will be difficult, he is even more afraid that the other party will not put forward conditions.
But even so, Raiola still didn't let go to express a clear attitude, and Mu Jianfeng just listened and didn't say anything.
Therefore, the two parties had to agree to conduct another specific negotiation three days later.
Raiola means that he wants to wait and see if Adidas can provide better conditions.
And even if the contract is signed, the presence of lawyers from both parties is required.
And Raiola obviously didn't expect Naik to be so sincere. He fully thought that it would take at least three or four rounds of wrangling negotiations before finally deciding on the final contract partner.
So I haven't hired a lawyer yet.
But no matter how you say it, Mu Jianfeng's equipment sponsor has basically been confirmed, which is obviously a good thing for him.
The next day, the media began to report that Naik was about to sign Mu Jianfeng with a sponsorship fee of up to 800 million euros.
For a while, it caused an uproar in the European media!
And the domestic media is even more noisy!
The media brought up various topics around whether Mu Jian Peak was worth such a high fee, and how much the Chinese market was worth.
For a while, the exposure of Mu Jianfeng and Naike continued to be on the top of the hot search, and there was a faint tendency to catch up with Real Madrid and Barcelona!
Before signing the contract, Naike has already started to make a lot of money!
Let me explain, Adidas and Naik are not typos, but the author himself is more cautious, not wanting to cause trouble for himself because of literary creation, so he made a special adjustment.
But it shouldn't affect the reading experience.
(End of this chapter)