overlooking the pitch

Chapter 156 Signing with Under Armor



Chapter 156 Signing with Under Armor

Chapter 156 Signing with Under Armor

A coffee shop in Modu, where Leon Ross and Randall Cullen, the marketing director of Under Armour, met with An Sheng directly. Judging from the level of the negotiators sent by Under Armour, Under Armor The decision to sign Anson is still very important. Randall Cullen can be said to have come here with a very important task.

This time, Under Armour's choice of An Sheng has also been carefully considered. The long-established superstars have their own sneaker contracts. They need to find a guy among the young players who can accompany their basketball equipment. A target is not Anson, but Derek Rose, who is very likely to become the youngest regular season mvp this season.

The son of the Windy City, the revival of the Bulls, Jordan's successor, the gorgeous lever and the breakthrough in disguise that never slows down. This year's Bulls have suddenly emerged in the West. The Heat, which beat the Big Three, became No.1 in the regular season. Competing with the Heat in the Eastern Conference Finals, Derrick Rose is quite popular in this league, and he also has a strong appeal among young fans in the league.

However, for such an outstanding player, Under Armor is naturally not the only competitor. Adidas, the Tiger who is sunset, also has his eyes on Derrick Rose, Tim Duncan and Kevin Garnett. With the injuries of Burt Arenas and Tracy McGrady, Adidas now has almost no signature superstar in the league,

On the contrary, his competitor Nike has the two top superstars LeBron James and Kobe Bryant, and the two-time scoring champion Kevin Durant among the rising stars is also firmly in their hands. Naturally, Adidas will not be reconciled to being suppressed by Nike. Derrick Rose has become their best choice. In terms of funds, the young Under Armor is completely unable to compete with Adidas.

Although An Sheng is their second best choice, they still attach great importance to him. An Sheng is very young. This year is his first season. In the regular season, he averaged 19.4 points, 6.8 assists, 5.3 rebounds, 3.1 steals and 1.8 blocks per game. , Very gorgeous, all-round player, outstanding defense, but unfortunately defense has never been the selling point of sneakers, this data is far from enough.

However, Anson in the playoffs once again made Under Armour's CEO Kevin Plank shine in this series.What he saw was no longer just Anson, one of the three cores of the Clippers, with 26.8 points, 8.1 assists, 5.7 rebounds, 2.5 steals and 1.8 blocks. Except for steals, other statistics have greatly increased, especially his Offensively, the jump shot that caught Shawn Marion off guard almost conquered the hearts of half of Los Angeles. His brilliance completely suppressed third-year Eric Gordon and the once-in-a-decade No. [-] pick Blake Griffin.

Outstanding performance, the core of the team located in Los Angeles, and the huge Chinese market behind it, all of these have greatly increased the confidence of Under Armor's Kevin Plank in him, and he is bound to win the signing of Anson this time, so give The price that came out made Leon Rose unable to restrain his emotions.

"This is the situation! Ann, 5 million US dollars in five years plus 4000% profit sharing for signature shoes!" Leon Rose's tone was full of excitement and excitement. For this agent who almost has a great influence in the NBA For most people, this is simply an offer that cannot be refused.

800 million US dollars a year is definitely a very good price in the current league. Derek Rose’s negotiations with Adidas have not yet ended, but according to Leon Rose’s estimate, the price is only 1000 million Around US dollars, you must know that Derrick Rose is likely to become this year's MVP and the youngest regular season MVP in history, not to mention that Anson still has a 5% profit share.But these are not what An Sheng is most concerned about!

"Randall, can I call you that!" An Sheng turned to Randall Cullen, the marketing director of Under Armour.

"Of course, it's your freedom, friend!"

"I don't have any opinions on the endorsement contract or price. I believe in Leon. Knowing his strength, this contract must be good." Speaking of this, An Sheng changed the subject, "But what I want to know is, what do you think of him? How strong is the scientific research strength in basketball shoes? I am the first player you signed, and I participated in your sneaker experiment like a guinea pig. I am still young, and I don’t want to be injured because of the sneakers. "

The words are a bit harsh, but they are very straightforward and important. I have to say that An Sheng’s concerns are absolutely correct. His physical fitness is very good, and he can produce beautiful statistics on the court. In addition to his own skills and camera system In addition to his help, his physical fitness is definitely an extremely important foundation. He is only a rookie, but it does not prevent him from seeing too many superstars who have fallen due to injuries.

"An! You can rest assured on this point. If we are not absolutely sure, we will not choose to enter this market. In fact, we have already made full preparations. We came to find you when the technology was almost developed. You talk about this please, and when the next season starts, you can fight with your new signature shoe!"

"So fast?" An Sheng was surprised, but he knew that haste makes waste. Once the contract is signed, no matter how good or bad the sneakers are, he must wear those sneakers for the next season.

Landry Cullen also seemed to see Anson's disbelief. As a qualified marketing director, he naturally would not have any opinion on Anson for this. For the first time, doubts are inevitable: "Just in July, You can try that pair of shoes, if you need to improve, in the next three months, we have enough time to negotiate, the key is now, can you give us enough trust."

An Sheng cast his eyes on Leon Rose, he just shrugged and said, "An! Since I recommended him to you, it shows that at least I have enough trust in him!"

An Sheng's face showed hesitation and firmness, and then, at this moment, he made up his mind, and then tightened his hand holding the coffee cup: "Okay! Mr. Landry, you can tell Mr. Kevin about the relationship with An Sheng. I agreed to this cooperation with Dema, and I hope that we can move forward together in the next time."

A smile appeared on Landry Cullen's face: "No problem! Nike has taken off after Michael has taken over, and I also believe that our choice this time is as wise as Nike that time!"

(End of this chapter)


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