basketball hero

Chapter 491 Huge Endorsement Contract and Signature Shoes

Chapter 491 Huge Endorsement Contract and Signature Shoes

Today's Ying Xiong, with his outstanding performance in the NBA and a series of international competitions such as the Olympics, has become a basketball player with global appeal.Behind him, as he has a vast commercial market, he has become the target of many well-known merchants.More and more business giants came to him to discuss cooperation issues, which made his agent very excited.

Ying Xiong's endorsement contract with Nike will soon expire.As early as during the Olympics, Nike executives contacted his American agent Bill Duffy several times to discuss his next endorsement.Not only Nike, but also Adidas, Li Ning, Anta and many other sports brands in China are interested in signing contracts with him.

An NBA superstar, a super scorer, his style of play attracts fans, and his business potential is unlimited.Such Yingxiong, it is difficult not to become the target of sports brands.

Nike knows that the current Ying Xiong is no longer the Ying Xiong who was still in the Bucks three years ago, and it is impossible to win him with a low endorsement fee.But Nike is Nike after all, rich and powerful, in the NBA, except for Adidas, no brand can compete with him head-on.They have Kobe, LBJ, KD and other top stars in the league, and they are confident that they can match any offer from their competitors.For Yingxiong, a future Hall of Famer, who may even be a superstar in NBA history, they must win him, which is their strategic step.

The most direct competitor for Nike to sign Yingxiong is Adidas.Adidas' superstar Derrick Rose was reimbursed for a serious injury in the playoffs last season. They urgently need to sign a heavyweight superstar to make up for the heavy loss of Rose's injury. Yingxiong, a young superstar, is naturally their primary goal.

One of the bargaining chips for Nike to recruit Ying Xiong is to create an exclusive signature shoe for him in the new season.You must know that in the NBA, there are many players who sign contracts with sports brands and speak for them, but not many have their own signature shoes.Many inside All-Stars don't even have the chance to get their own signature shoes.Even some outside All-Stars, not everyone has a signature shoe.It can be seen how rare the signature shoes are.

Naturally, Adidas was not far behind, and responded immediately, saying that it would not only create a high-tech signature shoe for Ying Xiong, but also invite him to participate in the design of the sneakers, so that the sneakers could have the star's own preferences and style as much as possible.

Li Ning and other Chinese domestic brands are naturally unable to compete with the two giants of Nike and Adidas. The reason why they came to compete is nothing more than a signal to convey the brand's internationalization. The result was actually foreseen long ago.

Ying Xiong did not participate in the negotiation with Nike Adidas. He handed over all business matters to his agent, and he only needed to make a final decision.His energy is limited, and it is impossible to take care of those business matters all the time, otherwise he will have no time to train and compete.

After Ying Xiong returned to the United States, he immediately called the Raptors team members and held a mini training camp in California.During the offseason, the management of the Raptors made frequent moves and gained a lot in the free market.Today, their player lineup is much stronger than last season, and it can be said that they are strong and strong. ESPN even predicts that they will become the No. [-] team in the Eastern Conference regular season in the new season.

Ying Xiong is now the only superstar in the Raptors team. Last season's regular season MVP ranked second. The Raptors players naturally took part in the training camp he held.

The funds for this mini training camp are all paid by Ying Xiong alone, which makes both old and new teammates of the Raptors feel very happy.Ying Xiong's purpose of holding this training camp is not only to train with teammates in advance before the start of the new season team training camp, but also to take the opportunity to let everyone get familiar with it in advance, create a better team atmosphere, and enhance team cohesion .

The few new aids in the off-season, except for a few rookies, other players such as Jeremy Lin and Lowry, Ying Xiong is very familiar with, but being a teammate is different, and it will take time to get on the court, even if he and Jeremy Lin are the same .Good friends off the court and good teammates on the court cannot be simply equated.

The training camp led by Ying Xiong has achieved very good results.Everyone trained together, fished, had dinner together, and entertained together, which not only enhanced the relationship and tacit understanding among teammates, but also further enhanced the cohesion of the team.

On this side, the negotiations between the Bill Duffy team and Nike Adi have also reached a more in-depth level.Both giants offered huge contracts for Ying Xiong.According to insiders, Nike's contract for him is not even lower than the league's top superstars Kobe and James.

Shopping malls are like battlefields, a war without gunpowder.In the end, Nike was more proud, and they signed a huge three-year contract with Ying Xiong.The specific amount and terms of the contract were not disclosed, but according to insiders, the average salary of this contract is the highest among all players.The reason why Nike put out such a big deal is because of his potential, strength and the vast market behind him.

Ying Xiong's NBA contract is not the highest among all superstars, and he can't even make it into the top 10, but his commercial value and commercial potential are no less than any NBA player.Even if the scope is expanded to the whole world, among all athletes, his commercial value and commercial potential can still easily rank among the top 10.

In September, NBA teams started training camps, which also indicates that the new season is not far away.After a summer break, the players need to get back to their form through training camps and preseason games.For those new players who joined this summer, how to integrate into the team as soon as possible and complete the running-in is the top priority.

Ying Xiong is very excited, he is very confident about this season.The loss of last season has always been hard for him to let go of, but he also knows that the biggest reason for the loss lies in the lack of overall strength of the team.When facing the Heat's Big Three, this gap in hard power can have a fundamental impact on the trend of the series.

This season, the Raptors' 2011 No. 5 pick Valanciunas and this season's No. 8 pick Terrence Ross are very important young blood for the team.These high-ranked rookies can provide the team with plenty of vitality and unlimited potential.The arrival of Jeremy Lin and Lowry can increase the ball handlers in the backcourt, the thickness of the bench and the ability to score independently.

The addition of Jeremy Lin's good friend Landry Fields and others has made the Raptors' bench depth better, and the team has more players, which can increase more possibilities and avoid the long-term Avoid the risk of injury due to fatigue during the season.

(End of this chapter)